#55: Write Your Own Story with Tucker Max

Today on the show we’re talking with Tucker Max, founder and former CEO of Scribe Media. We discuss the importance of believing in the skills that you have, and knowing how to use them effectively. We talk about how Tucker was fired from his family business when his dad valued loyalty over good work. Writing a book is not an easy thing to do, especially when you’re someone who is busy and don’t have a lot of time to work on it. That’s where Scribe Media comes into play, they help identify what the book will be about, and how to get it written with the least friction. Scribe has 3 questions you need to answer to create a great book: ‘What do you want?’, ‘Who are you trying to serve?’, and ‘What do you have to say that matters to those people?’. Authenticity is hard to come by, and when employees, investors, or co-workers see that you are being honest and forward with them, that incurs a lot of respect. Tune in to hear how Tucker Max turned authenticity into success! Links:  Follow True Underdog on IG: www.instagram.com/true_underdog Reach out to Jayson directly at jayson@trueunderdog.com Follow Jayson on Linkedin: https://www.linkedin.com/in/jayson-waller-/ Follow Jayson on Instagram: www.instagram.com/jaysonwallerbam Check out our website to meet the team, view show notes and transcripts: www.trueunderdog.com Apply for a chance to receive a $10,000 business grant: https://trueunderdog.com/underdog-achievers-program/ Mentioned in the Episode: Tucker’s Website - https://www.tuckermax.com/ Scribe Media - https://scribemedia.com/ Tucker’s Twitter - https://twitter.com/tuckermax?lang=en Tucker’s Facebook - https://www.facebook.com/TuckerMax/ Timestamps: 1:22 - Most Egotistical in High School 3:11 - Seeing the Flaws in Yourself 5:02 - Getting the Attention of MTV 8:35 - Fired From the Family Business 11:20 - Firing Yourself 16:04 - Recognizing When to Bring Someone Else on 18:19 - One Simple Question 22:31 - Discovering Your Learning Style 26:46 - Following Authenticity 27:31 - Steps for a Successful Book 32:15 - Business Through Covid 34:02 - Scribe Holiday Parties 36:56 - Be Clear With Your Company Culture Learn more about your ad choices. Visit megaphone.fm/adchoices