#85: The Taste of Success with Jeni Britton Bauer

Jeni Britton Bauer grew up in Ohio, one of the key swing states for Biden in the 2020 election. She lived in Columbus from the age of 12, and before that, Peoria, Illinois. Jeni opened her first ice cream shop, Scream, in 1996 and Founded Jeni’s Splendid Ice Creams in 2002. As Founder and Chief Creative Officer, Jeni remains the beating heart of the company and is in charge of all creative output—from the ice cream itself to the supporting details that enhance the experience of eating it.  Jeni is the author of the New York Times best-seller “Jeni’s Splendid Ice Creams at Home”. With more than 100,000 copies in print, the cookbook dubbed the “Homemade Ice-Cream Making Bible” by The Wall Street Journal earned Jeni a 2012 James Beard Award, America’s most coveted honour for writing about food and the culinary arts.  Jeni’s follow-up, “Jeni’s Splendid Ice Cream Desserts” (May 2014), includes more than 100 new recipes for ice creams and ice cream desserts. The gorgeous cookbook includes more than 100 easy-to-execute recipes, including seasonal favourites (Savannah Buttermint) and signature staples (Salty Caramel).  Jeni is a 2017 Henry Crown Fellow and has been recognized by Fast Company as one of the most creative people in business today. Jeni’s Splendid Ice Creams are available in stores nationwide as well as at Scoop Shops in 12 states and the District of Columbia.      Links:    Follow True Underdog on IG: www.instagram.com/true_underdog Reach out to Jayson directly at jayson@trueunderdog.com Follow Jayson on Linkedin: https://www.linkedin.com/in/jayson-waller-/ Follow Jayson on Instagram: www.instagram.com/jaysonwallerbam Check out our website to meet the team, view show notes and transcripts: www.trueunderdog.com     Mentioned In The Episode:    Website: https://jenis.com/about/about-jeni/ Linkedin: www.linkedin.com/in/jeni-britton-bauer-a181193/ Instagram: https://www.instagram.com/jenibrittonbauer/?hl=en @jeni  Twitter: https://twitter.com/jenisplendid?lang=en  @jenisplendid  Facebook: https://www.facebook.com/jenibrittonbauer/ @jeni Book: Jeni's Splendid Ice Cream for the Home Kitchen  Jeni’s Splendid Ice Cream Desserts Artisanal Kitchen: Perfect Homemade Ice Cream, The: The Best Make-It-Yourself Ice Creams, Sorbets, Sundaes, and Other Desserts https://www.amazon.co.uk/Books-Jeni-Britton-Bauer/s?rh=n%3A266239%2Cp_27%3AJeni+Britton+Bauer       TimeStamps:    01:31 - How did Jeni decide to get into Making Ice-Creams?   03:06 - Jeni's Personal Struggles.  04:24 - Jeni on having a work ethic.  05:07 - Jeni's Intuition on getting into ice creams.  07:50 - Jeni's WHY.  10:59 - Importance of Building it slowly.  12:47 - Growth of Jeni's Splendid Ice Creams.  15:22 - Jeni's cookbook. 18:27 - Inspiration to make Dairy Free Products.  22:46 - Jeni's third cookbook.  23:25 - Impact of Covid on the Business.  26:58 - Facing the Storm.  31:10 - Jeni's top 3 Statements to get started. 34:33 - How can you connect with Jeni and find her business?  Learn more about your ad choices. Visit megaphone.fm/adchoices