Transforming Health Tech Go-to-Market: How Bonfire Analytics Drives Sales Efficiency

29 May 2025 • 34 min • EN
34 min
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34:21
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Guest InformationJaya Pokuri - Co-founder, Bonfire AnalyticsVinay Nagaraj - Co-founder, Bonfire AnalyticsKey Topics DiscussedHealthcare data analytics and go-to-market strategyMachine learning applications in health tech salesProcessing prescription claims and medical dataMoving beyond volume-driven provider targetingHealthcare policy challenges and data accessCompanies and Products MentionedBonfire Analytics - Healthcare data analytics platformPoint Designs - Prosthetics device company (case study)Key Statistics3x increase in sales efficiency for Point DesignsFounded Bonfire Analytics in late 2022Target market: SMB to mid-market health tech companiesResourcesBonfire Analytics Website: https://www.bonfireanalytics.com/Using Provider Data to Sharpen Your GLP-1 GTM StrategyConnect with guests on LinkedIn: Jaya Pokuri and Vinay Nagaraj Product in Healthtech is community for healthtech product leaders, by product leaders. For more information, and to sign up for our free webinars, visit www.productinhealthtech.com.

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