Traditional marketing doesn't work for us

For 37signals, flashy ad campaigns and traditional brand promos have never been the way to go. This week, Jason Fried and David Heinemeier Hansson share why traditional marketing methods like billboards, paid social media posts, and keyword ads don’t give them results. They talk about how meaningful marketing comes from genuine support and real connection. Key Takeaways00:12 – Why marketing ROI looks different for every business10:35 – Spend your marketing budget on companies and people you believe in17:35 – What kinds of marketing actually does work for 37signals28:02 – How AI is making the authentic human connection stand out Links and ResourcesRecord a video question for the podcastBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X