[Top Agency Series] Creativity and Strategy in Digital Marketing With Chad Hason of Agency Atlas

Chad Hason is the CEO, Co-founder, and brand strategist of Agency Atlas, a Calgary-based company specializing in brand storytelling and innovative marketing solutions across various industries. Under his leadership, Agency Atlas has earned a reputation for delivering strategic and creative marketing campaigns, significantly impacting their clients' brand visibility and engagement. Chad's journey in brand strategy has seen him navigate diverse sectors, from cannabis to energy, bringing his expertise in storytelling to the forefront of marketing. In this episode… Are you curious about how innovative marketing agencies tackle challenging projects under tight deadlines? Imagine transforming a mundane brand into something extraordinary within just 72 hours. How do they achieve this feat — and what strategies do they employ? Chad Hason of Agency Atlas demonstrates how his team rebranded S&P Global within an astonishingly short time frame. Chad’s approach involves meticulous understanding of brand documentation and utilizing his team’s creative prowess to develop ideas that resonate deeply with the client’s objectives. Their success with S&P Global not only solidified their reputation, but also led to a lasting partnership — illustrating the importance of an in-depth, tailored strategy in marketing. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz welcomes Chad Hason, Co-founder and CEO of Agency Atlas, to showcase the essence of their company’s philosophy of blending creativity with strategy to deliver compelling storytelling for various industries, including cannabis and energy. Chad discusses the importance of having a unique and well-considered strategy, the pitfalls of skipping this critical step, and how his team’s collaborative environment fosters innovation. By focusing on both talent and genuine investment in client success, Agency Atlas ensures that every project exceeds expectations.