[Top Agency & Cannabis Series] From Wine to Weed: The Art of Cannabis Branding With Lisa Campbell

Lisa Campbell is the Founder and CEO of Mercari Agency, a company dedicated to assisting cannabis businesses in navigating the market across Canada since the legalization of recreational cannabis. With a strong background in international drug policy, she previously worked as a Cannabis Portfolio Specialist at Lifford Wine & Spirits, where she helped launch some of Canada's first cannabis brands. Under her leadership, Mercari Agency has become a key player in the cannabis industry. Lisa is recognized for her business acumen and dedication to effectively supporting clients within this emerging market. In this episode… How do you transform a thriving wine and spirits business into a leading cannabis marketing agency? What crucial strategies and lessons can be applied from one industry to another? And how do you navigate the complex regulatory landscape of cannabis legalization? Lisa Campbell, a cannabis marketing agency expert, shares how she leveraged her deep experience in the wine and spirits industry to solve these challenges. By utilizing sophisticated sales tools and partnering with retailers for strategic marketing programs, Lisa has successfully launched several major cannabis brands across Canada. She shares how Mercari’s journey began with the objective of making the best craft cannabis available to consumers, province by province. This approach allowed Mercari to establish itself as a leader in the cannabis market, facing and overcoming numerous hurdles along the way. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Lisa Campbell, Founder and CEO of Mercari Agency, about transitioning from wine and spirits to cannabis marketing. They delve into the essential role of pre-launch strategies and the importance of boots-on-the-ground sales efforts. Lisa’s stories, such as rescuing and relaunching the Tantalus Labs brand, offer profound insights into managing and scaling operations in a highly regulated industry.