Tola Alade's Journey as a Creative Entrepreneur

🔥Quotable Moment: “I really struggle with the word ‘entrepreneur’. When I go to networking events, I see how people introduce themselves with this glee when they say entrepreneur, but it’s actually just a grind. It’s just tough.”  In this episode of Everyday Leadership, I am joined by Tola Alade, serial Founder and a creative maverick with deep experience in founding and scaling businesses across multiple industries.  Currently, Tola is building a next-gen digital media company, Marmalade Ventures, on a mission to build a new mainstream audience shaped by Africa’s culture, stories and emerging brands.  In this episode, we explore his path as a creative entrepreneur and the moments that shaped his career, from securing $2M in VC funding to launching the world’s first rum infused with natural plantains, after an April Fools joke went viral.  Episode chapters:  ✅ The complexity of the entrepreneur's identity  ✅ From Nigeria to the UK  ✅ Changing the perception of Africa through creativity  ✅ Losing the joy of what you’re building  ✅ Being creative vs being commercial  ✅ From a social media joke to a new brand  ✅ The Alpha Reset  ✅ Start by leading yourself    Don’t forget to connect:  Connect with Tola LinkedIn | Marmalade Ventures | DÒDÒ Connect with Sope Website | Youtube | Instagram | LinkedIn Did you find this helpful? If you like this episode, please leave a review or share it with someone who could benefit from listening.    We’re always keen to get feedback so if you have any thoughts, send us an email at hello@mindsetshift.co.uk