To Discount or Not to Discount in Your Creative Business?

With Black Friday coming up quickly and market season in full swing, should you discount your creative work? There"s a time and a place for discounts. This week we go over the pros and cons of offering or granting discounts and why it is SO crucial to price your work properly in order to have more marketing flexibility in your business This is a great episode for creatives who... ⭐️ don"t know how to respond when a customer or potential customer asks for a discount ⭐️ aren"t sure if discounting devalues their work ⭐️ don"t feel they have the room in their pricing to offer discounts ⭐️ aren"t sure how much it costs them to secure a new customer ⭐️ are looking for ways to foster loyalty among their customer base This episode is brought to you by our Premium Subscriber Community on Patreon and Buzzsprout MENTIONED IN THIS EPISODE: EP172: How to Increase Your Average Order Value and Books Revenue in Your Creative Business You can find Melissa at finelimedesigns.com, finelimeillustrations.com or on Instagram @finelimedesigns. Support the show Support the show You can connect with the podcast on: Instagram at @andshelookedup Facebook YouTube Tik Tok at @AndSheLookedUp For a list of all available episodes, please visit: And She Looked Up Creative Hour Podcast Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love. Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She"s a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.