Tim Allen Doesn’t Sell. He Builds Relationships.

#171 Tim Allen is the Chief Growth Officer at MBE CPAs. In other words, he is responsible for bringing in new business.    If you’re looking for insight on how to get better getting meetings, building genuine relationships and selling more…then take a few minutes and get this pod in your ears.    Here’s what we cover:  Time Topic 00:00 – 03:10 Intro & Background 03:11 – 07:50 Role of a Chief Growth Officer 07:51 – 12:15 Marketing in CPA Firms: Then vs Now 12:16 – 17:40 Bringing Strategy to MBE 17:41 – 22:50 Building Internal Relationships 22:51 – 28:30 Internal Comms & Knowledge Sharing 28:31 – 34:20 Starting at a New Firm 34:21 – 39:05 Awareness vs Depth of Knowledge 39:06 – 43:50 The Website’s Role in Education 43:51 – 55:50 Channels That Drive Results 55:51 – 1:00:50 Campaign Planning Process 1:00:51 – 1:06:45 Managing Expectations 1:06:46 – 1:12:15 AI in Business Development 1:12:16 – 1:16:40 LinkedIn Strategy 1:16:41 – 1:21:30 CPA as Business Consultant 1:22:26 – 1:31:00 Tim’s Daily Workflow 1:31:01 – 1:36:20 Referral Systems & Reporting 1:36:21 – 1:41:45 Passion Project: Rides and Drives 1:41:46 – 1:44:00 Getting Big Interviews 1:44:01 – End Final Thoughts & Plugs Get in touch with Tim here: https://www.linkedin.com/in/allentimothy/ Or at Rides and Drives: https://ridesanddrives.com/ Connect with Pat here: pmcgovern@ascedia.com   Oh before you go, please do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!  Thanks, you’re the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.