Thriving in an Emerging Market: Emma Murphy on Niching, and Building a Global Health Coaching Network!

In this episode of the Health Coach Academy Podcast, Omar Cumberbatch welcomes Emma Murphy, CEO of Eating Freely, to discuss the power of niching down and becoming a specialist in the health and wellness industry. Emma shares her journey from building a private psychotherapy practice focused on disordered eating to launching a globally recognized training program for health coaches and nutritionists. Learn why niching is crucial for attracting ideal clients, how to differentiate yourself in a saturated market, and the importance of addressing emotional eating and binge eating. Emma also delves into practical strategies for incorporating therapy-informed tools into health coaching, building strong local networks, and using lived experiences to connect with clients on a deeper level. Discover how Emma navigated challenges, including pivoting her business during the pandemic, and hear her inspiring vision for empowering practitioners worldwide. If you're looking to elevate your health coaching practice and make a meaningful impact, this episode is packed with actionable insights and expert advice. Connect with Emma Murphy and learn more about Eating Freely at eatingfreely.com.