S3/Ep 101 - Tom Webster | Figure Out What People are Good at and Have Them Do That Thing

In this episode, we talk with TOM WEBSTER, who is the Sr. VP of Edison Research, a custom market research company best known as the sole providers of exit polling data during US elections for all the major news networks. THOUGHT #1 Figure Out What People are Good At, Have Them Do That Thing, and You Will Be Successful THOUGHT #2 You Have to Lift a Person Up Before You Can Really Put Them in Their Place - Criss Jami CONNECT: Website: EdisonResearch.com Website: TomWebster.Substack.com Podcast: The Freenoter Author: The Infinite Dial Author: The Social Habit Author: The Smart Audio Report Author: The Podcast Consumer Twitter: @Webby2001 BRAND & RESOURCE MENTIONS: "Help" - (The Beatles) - Youtube Girl Scout Cookies - Girlscouts.org Tamsen Webster - TamsenWebster.com Edison Research - EdisonResearch.com Tom Jones - TomJones.com Paula Abdul - PaulaAbdul.com Frank Cody - FrankCody.com Marcus Buckingham (First, Discover Your Strengths) - Amazon.com Gallup - Gallup.com Bruce Weigel (Poet) - PoetryFoundation.org Jedi Mind Trick (Star Wars) - Starwars.com Star Wars: The Clone Wars - Starwars.com The Social Dilemma (Netflix Documentary) - Netflix.com Teresa Miles (Womens Center of Jacksonville) - Linkedin The Infinite Dial - EdisonResearch.com Bon Jovi - BonJovi.com CNN - CNN.com Budweiser - Budweiser.com Criss Jami - CrissJami.wixsite.com Island Of Misfit Toys - Wikipedia.org Marketplace (American Public Media) - Marketplace.org Paper Mill Industry - Wikipedia.org World War II - History.com Gerrymandering - Wikipedia.com Jalen Rose - JalenRose.com Hard Rock International – HardRock.com Thoughts That Rock – ThoughtsThatRock.com Certified Rock Star - CertifiedRockStar.com Leadership That Rocks: Take Your Brand's Culture to Eleven and Amp Up Results (Jim Knight) - LeadershipThatRocksBook.com Culture That Rocks: How to Revolutionize Your Company’s Culture (Jim Knight) – CultureThatRocks.com Black Sheep: Unleash the Extraordinary, Awe-Inspiring, Undiscovered You (Brant Menswar) - FindYourBlackSheep.com Rock ‘n Roll With It: Overcoming the Challenge of Change (Brant Menswar) – RocknRollWithIt.com Cannonball Kids’ cancer – CannonballKidscancer.org Big Kettle Drum - BigKettleDrum.com Spectacle Photography (Show/Website Photos) – SpectaclePhoto.com Jeffrey Todd “JT” Keel (Show Music) - JT Keel TOM WEBSTER'S BIO: Tom Webster is Senior Vice President of Edison Research, a custom market research company best known as the sole providers of exit polling data during US elections for all the major news networks.  He has over 20 years of experience researching consumer usage of technology, new media, and social networking, and is a frequent keynote speaker on consumer behavior and data. Webster is the principal author of a number of widely-cited studies, including The Podcast Consumer series, The Smart Audio Report, The Social Habit, and is the co-author of The Infinite Dial, America's longest running research series on digital media consumption.  Webster also has a deep background in both media and entertainment research, and has conducted the largest-ever segmentation study of music and lifestyle preference in UK history.  He has shared a martini with Tom Jones, shown Paula Abdul a bad card trick, and can unfailingly recommend music to you better than Pandora. Tom is also the co-host of the podcast, The Freenoter, along with his wife Tamsen, where they share thoughts, insights, best practices and pros & cons of speaking for free. Learn more about your ad choices. Visit megaphone.fm/adchoices