Thought Leader - Domenic Colasante on the real power of AI in marketing

Domenic Colasante discussed the potential benefits and challenges of integrating artificial intelligence in marketing, emphasizing the importance of human expertise and the need for more personalized and impactful content. The concept of heroism was also explored in relation to professional life, with Domenic identifying CMOs as heroes due to their commitment to business growth. The discussion concluded with Ed thanking Domenic for his insights and offering to continue the conversation on LinkedIn. Domenic is CEO at 2X, the category creator and fastest growing marketing-as-a-service firm. Domenic is a thought leader on marketing organizational models and operating model transformation. Previously, Domenic was CMO at WGroup and has held demand creation, marketing ops, analytics, and account based marketing roles at Siemens and SAP.