Think Bigger Than a Niche

In this episode, I'm breaking down the idea of industry niches and why I chose a different path for my business. Instead of narrowing my focus to a single industry, I've built success by centering on core values, and it's made all the difference. You'll hear why understanding who you serve on a deeper level (their mindset, values, and behaviors) matters more than what industry they're in.   I'll also share practical ways to apply this approach to scale sustainably, reduce taxes, and build long-term wealth. Tune in for a conversation that challenges the traditional "find your niche" advice and invites you to build success on your own terms.   What you'll hear in this episode: [00:45] Rethinking the Niche Mindset [02:10] What Really Defines Your Ideal Client [04:55] How Core Values Shape Lasting Client Partnerships [08:40] Why a Diverse Client Base Creates Strength and Stability   If you like this episode, check out: How Can You Shake Off Business Boredom and Thrive? Never Let Your Scarcity Show Creating Clients for Life with Racheal Cook   Want to learn more so you can earn more?    Visit keepwhatyouearn.com to dive deeper on our episodes  Visit keepwhatyouearncfo.com to work with Shannon and her team  Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ  Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/