Think bigger, sooner with Dr Kerstin Petroll and Sam Sneddon

There’s no argument that women are putting forward ideas and research that offer scalable solutions, but why are some of these cutting-edge ideas being overlooked? Is it a gender issue, a communication problem or a matter of self-selecting out of bigger plays? In this episode we’re delving into the concept of ‘think bigger, sooner’, with a particular focus on women working in the agrifood and technology sectors. To mull over the issue our contributor Jayne Cuddihy is joined by Dr Kerstin Petroll, the chief technology officer from Hydgene Renewables, and Sam Sneddon, CEO of WollemAI. Kerstin and Sam are finalists in the AgriFutures Australia and AgriFutures growAG. Catalyst program. It’s designed to empower female leaders in the agriculture and technology sectors, bolstering not only their networks and capabilities but provides a vital platform for advancing their research or technological innovations to the next phase of development. Visit growag.com for more information. Tickets are now on sale for evokeAG. 2025 to be held on 18-19 February 2025 in Brisbane, Queensland. Following a sell-out event in 2024 we are encouraging delegates to secure their tickets, flights and accommodation early. We look forward to seeing you in Brisbane for evokeAG. 2025. In the meantime, catch up on the other conversations about sustainability, climate resilience and the role of agtech in meeting those challenges from here.