Gabi Lewis, co-founder of Magic Spoon

About this episode Just like many of you, I love cereal. I constantly wish I could indulge in my favorite cereals from childhood. However, with all of the sugar, it’s just not practical. That is why I love what this week’s guest has brought to the market. Gabi Lewis is the co-founder of Magic Spoon. This company is reimagining your favorite childhood breakfast cereals into a high protein, low sugar, guilt-free daily indulgence. Their cereals are truly amazing and something you all should try. In this episode, I’m talking with Gabi about his entrepreneurial journey from the Scottish Highlands to the disruption of the largest breakfast food category. In this episode, you'll hear: When Gabi first knew he wanted to be an entrepreneur. What EXO, the first company he founded, was. The thought process across his marketing team for getting people to be open to the idea of insect-based protein. The premise of Magic Spoon. What he did differently with Magic Spoon after his time at EXO. How the team at Magic Spoon decides which retails to partner with in order to stay consistent with their brand. His greatest challenges in the first 18 months of Magic Spoon. Why startups should bring certain things internal early on. What their hiring process looks like and how they streamlined it. How to move from a business idea to testing and producing a real product. Resources from this episode Join Grindology: https://grindology.com/ ExpressVPN: Get 3 Months Free → https://www.expressvpn.com/startupstory Capture anonymous email traffic using GetEmails: https://app.getemails.com/referrals/newaccount?ref=R18HWW5 The Startup Story Inner Circle: https://www.thestartupstory.co/vip The Startup Story on LinkedIn: https://www.linkedin.com/company/thestartupstory The Startup Story is now on YouTube: https://www.youtube.com/jamesmckinney The Startup Story on Instagram: https://www.instagram.com/thestartupstory Gabi on LinkedIn: https://www.linkedin.com/in/gabi-lewis-88483447/ Magic Spoon: http://www.magicspoon.com Receive $5 off your Magic Spoon order with code STARTUPSTORY Share the podcast The Startup Story community has been so incredible sharing our podcast with others, and we thank you! We do have more stories to tell and more people to reach. There are three ways you can help. First, the most powerful way you can support this podcast is by leaving a review on Apple Podcasts or wherever you listen to podcasts. Second, follow us on Facebook and Instagram, and be sure to share your favorite Startup Story episodes with your friends and on social media. Tag or mention @thestartupstory.co so we can give you a virtual high five and a thank you! Lastly, share the podcast on LinkedIn. The Startup Story podcast is for entrepreneurs. Don’t underestimate the power of sharing on LinkedIn so other entrepreneurs can discover us. With your support, we hope to further our reach in encouraging and inspiring the founders of today and tomorrow. Thank you! EPISODE CREDITS If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world. Contact him today at https://emeraldcitypro.com/startupstory