#067: Want To Be Fascinating? Know Your Own Brand with Sally Hogshead | Leadership

In this episode, we're going to talk about how you can capture an audience and influence behavior by becoming more of your true self with our guest, Sally Hogshead. She is an award-winning branding expert, a hall of fame speaker and author. She is the world’s authority on the science of fascination, based on her research of over 300,000 people. Her company developed the first methodology to actually measure your personal brand, called Your Fascination Advantage. Her best selling books include How The World Sees You and Fascinate: How To Make Your Brand Impossible To Resist. Resources: * http://howtofascinate.com/ – Sally's Website * http://howtofascinate.com/you – Take the Fascination Advantage Assessment for FREE with Access Code: LEADx * @SallyHogshead – Sally on Twitter * Buy Sally's book, Fascinate: How To Make Your Brand Impossible To Resist Sponsored by: * LEADx.org – subscribe to become 1% better every single day Review and Join Our Ambassadors Club: Please consider leaving an honest one- or two-sentence review on iTunes or on Stitcher.  Nothing matters more for bringing the podcast to the attention of others. And after you leave your review, send me an email at info at leadx dot org to let me know, and I’ll invite you into the private LEADx Ambassadors Group on Facebook. Group members are eligible for ridiculously good prizes each month, have special access to me and LEADx guests, discounts on live events, and of course it’s a great forum for peer-learning and support. Share: And, by all means, if you know someone you think would benefit, please spread the word by using the share buttons below. — What is LEADx and The LEADx Show with Kevin Kruse? Imagine if you could have the world’s best executive coaches and leadership mentors whispering into your ear every morning on your way to work. Every weekday, there will be a new episode of The LEADx Leadership Show with an interview from a different thought leadership or business expert. Many of these guests are thought leaders, famous authors or high-profile CEOs from innovative startup companies. Others are creatives, artists, entrepreneurs or corporate career leaders. They have all achieved extreme success and they are willing to share practical advice on how to advance your career and develop your leadership and management skills by offering daily career tips on time management, productivity, marketing, personal branding, communication, sales, leadership, team building, talent management and other personal development and career development topics. There will be a new episode waiting for you every day just in time for your morning commute, morning treadmill session or whatever else it is you do to start your day. LEADx isn’t just the name of this new podcast, it’s the name of a digital media and online learning company that is re-imagining professional development for millennials and career driven professionals looking to break into manager roles or excel in current leadership and management roles. If you’re looking for management training or professional development that is delivered in a fun and engaging way, sign up for our daily newsletter at LEADx.org. It’s packed with life hacks, daily career tips and leadership challenges that will turn you into a high potential leader in no time. What does LEADx stand for? We are exploring leadership. We are about NEXT GENERATION leadership.