Effective Strategies for Selling to 56 Million Hispanic Americans - Nydia Monarrez

Today's guest on The Expat Money Show is Nydia Monarrez, a top-rated Voice Over Talent and Hispanic Marketer. She has worked with brands like McDonald's and Toyota, helping businesses dominate the Hispanic market. Nydia emphasizes the importance of understanding Latin American culture for effective marketing and shares key insights on how to engage this booming market.   WHAT WE DISCUSSED IN THIS INTERVIEW: Importance of marketing to Latinos in the USA from countries like Mexico, Colombia, Chile, and other Latin American nations. Nydia Monarrez details how to prepare your company for this booming market. Early realization: Interpreters hired to translate for major US companies missed the cultural nuances of Latin American people. Lack of cultural understanding hindered dominance in the Hispanic market, which grew roughly 50% from 2010 to 2015. Nydia explains the key cultural factors (hot buttons) for Hispanic people and how to incorporate them into your marketing.   HOW TO FIND NYDIA'S WORK: Website: https://www.NydiaMonarrez.com/hispanic-market-strategies/ Email: NydiaMonarrez@NydiaMonarrez.com   SIGN UP FOR OUR NEWSLETTER If you’d been receiving the EMS Pulse newsletter and the weekly Expat Sunday Times, you would have already read the basics of today's story! Sign up now, and you’ll also receive my FREE special report, “Plan B Residencies and Instant Citizenships.”   CONCLUSION On The Expat Money Show, I aim to bring in the best Entrepreneurs from around the globe who are doing some really incredible things. It was an amazing and exciting experience to chat with Nydia and I found the idea of how to get your business ready to dominate in the Hispanic market fascinating. If you want to have a huge advantage over competitors, this is a great way to do it!   Mentioned in this episode: TICKETS NOW ON SALE Join us March 14-15th, 2025, live in Panama City for the Wealth, Freedom & Passports Conference. Take your Plan-B to the next level; tickets are limited. Wealth, Freedom & Passports Conference TICKETS NOW ON SALE Join us March 14-15th, 2025, live in Panama City for the Wealth, Freedom & Passports Conference. Take your Plan-B to the next level; tickets are limited. Wealth, Freedom & Passports Conference