The Volunteer Playbook: Activating Your Team for Campaign Success

Volunteers are the backbone of a successful capital campaign—but how do you truly engage, activate, and motivate them to take action? In this episode, fundraising experts Amy Eisenstein and Andrea Kihlstedt explore the key strategies to transform passive supporters into passionate advocates. From setting clear expectations to creating accountability structures and celebrating wins, Amy and Andrea share practical, proven techniques to help campaign leaders inspire their volunteers and board members. You’ll learn how to assign meaningful tasks, align volunteer efforts with the fundraising cycle, and create an environment where participation is not only effective but also fun and rewarding. If you’ve ever struggled with getting your board or campaign committee to take action, this episode is for you. Tune in to discover how to build a motivated, energized team that drives your campaign forward. And if you need expert guidance, the Capital Campaign Pro Team is here to help! Visit our website to learn how we can support you in building a high-performing volunteer network for your next campaign.