The Value of Anthropology to Tech Investors

In this episode of This Anthro Life, we’ll dive into how anthropology is reshaping tech investment by examining human culture and its influence on innovation. You'll discover how the deep study of culture helps forecast market trends, understand AI (artificial intelligence) and its cultural implications, and inform smarter investment decisions. We’ll explore why private equity firms are hiring anthropologists and why venture capital should follow suit. With insights into consumer behavior, organizational dynamics, and cultural change, this episode delves into how ESG (Environmental, Social, and Governance) strategies are influenced by anthropological intelligence. We also cover the role of business strategy in navigating today’s technological landscape, exploring how cultural anthropology can reveal the symbolic value and market intelligence that form a company’s cultural moat. Featuring renowned anthropologists Genevieve Bell and Gillian Tett, we uncover why cultural intelligence is essential in our fast-evolving world. I'm Adam Gamwell as a cultural anthropologist and award-winning media creator, I specialize in storytelling. My diverse background spans startups, nonprofits, cultural organizations, and Fortune 1000 companies, focusing on applied strategy, experience design, and human insights. My approach blends experiential research, like engaging with Peruvian quinoa farmers for climate change initiatives, with cutting-edge tools like AI and trends foresight. By leveraging big data alongside traditional ethnography, I align human needs with business goals, ensuring projects resonate profoundly. About This Anthro Life This Anthro Life is a thought-provoking podcast that explores the human side of technology, culture, and business. We unravel fascinating narratives and connect them to the wider context of our lives. Tune in to https://thisanthrolife.org and subscribe to our Substack at https://thisanthrolife.substack.com for more captivating episodes and engaging content. Follow This Anthro Life: https://www.linkedin.com/company/this-anthro-life/ https://www.thisanthrolife.org/ https://thisanthrolife.substack.com/ https://www.facebook.com/thisanthrolife https://www.instagram.com/thisanthrolife/ Culture Capitalist https://culturecapitalist.substack.com/