The ULTIMATE Series A Fundraising Playbook | Christian Meermann from Cherry Ventures

🕰️ Timestamps: 00:42 Success Metrics for Series A Fundraising 01:29 Industry Averages and Market Trends 02:11 Factors Influencing Graduation Rates 04:07 The Importance of Support and Playbooks 05:43 Developing Benchmarks and KPIs 10:54 Case Study: Tecto's Roadmap to Series A 12:46 Challenges and Common Gaps in Planning 17:56 Defining and Achieving Product-Market Fit 28:43 Go-to-Market Strategy Principles 30:05 Exploring Growth Channels 31:04 Key Metrics for Success 32:21 Pricing Strategies 35:53 Building a Strong Team 40:19 Financial Metrics and Burn Rates 42:39 Planning for Series A 45:37 Adapting to Challenges 50:25 Crafting a Compelling Equity Story 54:39 Ideal Metrics for Series A 57:45 Conclusion and Final Thoughts 📍About: Christian Meermann is a Founding Partner at Cherry Ventures. After some years at The Boston Consulting Group, Christian joined Zalando as their first CMO. Christian was responsible for building up and managing the group’s marketing efforts (i.e. performance marketing, CRM, PR, TV and brand marketing). He then joined the Management Board of Peek&Cloppenburg and was responsible for the company’s online business. He holds a diploma in business administration from WHU – Otto Beisheim School of Management. He has lived and worked in the U.S., Spain, Brazil and South Africa. Christian gets excited about founders that are as passionate about execution as they are about building a strong and sustainable brand. He has a particular focus on logistics and mobility as well food technology companies. 🔗 Follow us: 🏠Website : https://understandingvc.com/ 🤝🏻LinkedIn : https://www.linkedin.com/company/understanding-vc/ 🎧 Spotify : https://open.spotify.com/show/1q7DxW3FEyP7EhH8m0VvAD 🍎 Apple Podcasts: https://podcasts.apple.com/in/podcast/understanding-vc/id1551524895   💌 Connect with Rahul:  🤝🏻 LinkedIn : https://www.linkedin.com/in/rahulthayyalamkandy/ 📩 Email : understandingvc@gmail.com 🐣 Twitter : https://twitter.com/rahul0720   📍 About:  Understanding VC is a podcast that provides founders with the knowledge and resources they need to understand venture capital. Our goal is to create the best and most comprehensive resource on venture capital on the internet, so that founders can make informed decisions about their businesses and secure the funding they need to succeed.