The Ultimate Podcast Launch Formula | Doug Sandler

#309 Want to make money from your podcast — even with a small audience? In this episode, host Brien Gearin sits down with Doug Sandler, the founder of Turnkey Productions and host of the Nice Guys on Business podcast. Doug shares his journey from writing a book to accidentally launching a successful podcast business that has produced over 1,600 episodes and generated millions in revenue. They dive deep into the real strategies behind podcast monetization, including the "Guest to Gold" method — turning guests into clients, affiliates, and joint venture partners. Doug also explains why building a big audience isn’t the only path to making money with a podcast, and why focusing on the right audience matters more than large download numbers. If you're curious about starting or growing a podcast, this episode is packed with actionable insights! What we discuss with Doug: + Turning guests into clients + Why download numbers don’t matter + Building influence through podcasting + Strategies for monetizing a small audience + Importance of a clear call to action + How to land high-profile guests + Automating the guest booking process + Benefits of using a podcast production company + Staying consistent with batch recording + Finding your “why” before starting a podcast Thank you, Doug! Check out Turnkey Podcast Productions at TurnkeyPodcast.com. Get the Podcast Toolkit at TurnkeyPodcast.com/toolkit. Listen to the Nice Guys on Business podcast. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices