The Two Most Effective Ways to Generate Content Ideas

Two years after it first aired, I’m bringing back one of my favorite episodes that shows how to keep content relevant and impactful long-term. Why? Because this episode has helped countless listeners unlock endless content ideas. It’s also a great example of how a well-built episode can keep working for you—without constantly reinventing the wheel. In this re-release, I’ve kept the original calls to action so you can see firsthand how much value this episode still holds, even with those dated pieces. The rest? 100% evergreen. Marketing “gurus” love to give the same type of advice online. On social media sites like TikTok, one of the more prolific pieces of advice is looking up questions asked using a tool like AnswerThePublic. That can be great for brainstorming or refining content ideas or getting clarity on keywords. But there are two places where you can truly find a never-ending stream of quality content ideas. In this episode, I reveal what my two favorite ways to find content ideas and how I use them to generate content that speaks to my ideal clients. 3:39 – My #1 favorite way to get content ideas 6:31 – Another way this benefits you as a long-time service provider 10:14 – My second favorite way to get content ideas 12:23 – The very specific kind of podcast Uncommonly More produces 14:55 – Examples of how I’ve applied this second technique to this podcast Mentioned In The Two Most Effective Ways to Generate Content Ideas The Podcast Newsroom EP 578: The Power of an Audio Sales Page Learn more about Podcast Production Services Learn more about  Podcast Strategy IntensivesRate and Review the podcast Podcast Housekeeping Series: “How to Craft the Perfect Podcast Introduction” “How to Craft the Perfect Podcast Outro Call to Action” “How to Craft the Perfect Podcast Description and Cover Art” “How to Craft the Perfect Podcast Episode” Send us a text Tired of your podcast feeling like just another thing on your to-do list? We can fix it. Whether you're launching a new show or leveling up an existing one, the Podcast Strategy Intensive gives you a clear plan to make your podcast a tool that drives sales results. Visit uncommonlymore.com/intensive to book your intensive today, and let's build a podcast that works as hard as you do. Support the show