The Truth About Black Friday & Seasonal Offers (And Why Your LTV Tanks)

A lot of Fit Pros chase gimmicks. The ones who scale focus on solving real problems. In this episode, Lee and James break down why Black Friday deals don't build a business, why pricing-shoppers kill your LTV, and how to create year-round demand through consistent, high-ROI marketing that speaks to real pain points. Perfect listen before you plan 2026. ► Book a call with our team today and we'll show you exactly how to add more clients, more revenue, and more freedom to your fitness business: https://fitness-entrepreneur.com/an-business-growth-session/