The Trust Factor: Bryce North on Vulnerability, Rock Bottom, and Storytelling That Sticks

Welcome to My Most Authentic Life Host Fede Vargas sits down with Bryce North, founder and CEO of Don’t Be A Little Pitch, to explore how the hardest moments can bring the most clarity. After losing his startup, his team, and nearly everything he had built, Bryce rebuilt a business rooted in trust, emotional storytelling, and a deep commitment to showing up when it matters most. This episode explores the shift from chasing validation to building credibility. Bryce shares how rock bottom became a turning point, how vulnerability transformed his leadership style, and why story is not about being the hero but helping others shine. It’s a conversation for anyone navigating change, rebuilding after a setback, or rethinking what it means to grow. What You’ll Learn Why founders aren't bad storytellers — they're just not collecting the right stories How vulnerability becomes a trust-building advantage Two key principles that shape credibility What makes a story emotionally resonant and sticky Why people buy better versions of themselves How to stay consistent even when no one is watching Episode Highlights [00:00] Why rough edges build trust [03:00] Bryce’s four-hour unraveling: betrayal, breakup, and collapse [06:00] Rebuilding through emotional storytelling [07:30] Two rules for building authentic trust [10:00] Storytelling as a tool for leadership and credibility [13:00] The difference between trust generation and lead generation [20:00] Inside the Media Mastery Framework [24:00] Why most PR strategies fall flat [27:00] How emotional origin stories give brands staying power [30:00] Building credibility through others' transformation stories [33:00] What it means to keep going when no one is watching About the Guest Bryce North is the founder and CEO of Don’t Be A Little Pitch, a modern PR and storytelling company that helps founders and creatives build trust through emotionally resonant narratives. After losing his first startup, Bryce rebuilt from the ground up and now teaches others how to become the trusted source in their space using his Media Mastery Framework. Follow Bryce North Instagram: @brycenorth LinkedIn: Bryce North Website: dontbealittlepitch.com Instagram (Company): @dontbealittlepitch My Most Authentic Life Distributed by: Genuina Media Follow Fede Around the Web:Instagram: @mymostauthenticlife and @itsfedevargasYouTube: My Most Authentic Life ChannelWebsite: www.mymostauthenticlife.comLinkedIn: Fede Vargas and My Most Authentic Life