The TRIPLE BOTTOM LINE Everyone Needs To Know About: Here's How He Built a Purpose-Driven Company that Pulled Over 40 MILLION Pounds of Plastic from the Ocean with Co-Founder and CEO of 4OCEAN, Alex Schulze

Have you ever thought about how your everyday choices can make waves—literal waves—of change? In this episode of The Happy Hustle Podcast, I had an inspiring and thought-provoking chat with Alex Schultz, the co-founder and CEO of Four Ocean. If you’re passionate about sustainability and the future of our planet, this conversation is a must-listen! Alex and I dive deep into the concept of the triple bottom line—people, planet, and profit. 4ocean isn’t just about selling bracelets; it’s about cleaning up the ocean and creating a movement. Alex shared how they’ve built a business model that ties every product sale to a tangible environmental impact: cleaning one pound of trash from the ocean. It’s not just business as usual; it’s business with a purpose. Starting and scaling a business with a mission isn’t all smooth sailing. Alex opened up about the challenges of running a purpose-driven company, from navigating criticism to engaging employees and building partnerships. He shared actionable tips for entrepreneurs looking to create a lasting impact. This episode is packed with insights for anyone who cares about sustainability, entrepreneurship, or simply living a more mindful life. From uncovering the hidden costs of plastic pollution to learning how businesses can lead the charge for a cleaner planet, Alex’s journey is nothing short of inspiring. Don’t miss this deep dive into the intersection of business and sustainability. Tune in now, and let’s get to Happy Hustlin' for the planet! In this episode, we cover: 00:00 Introduction to Four Ocean and Its Mission 02:59 The Triple Bottom Line in Business 06:11 Understanding B Corporations and Public Benefit Corporations 09:00 The Business Model of Four Ocean 12:14 Creating a Movement for Ocean Cleanup 15:04 Navigating Challenges and Criticism 18:11 Partnerships and Sustainability Initiatives 21:05 The Impact of Consumer Choices 24:05 Plastic Pollution Statistics and Myths 31:50 The Truth About Recycling and Plastic Waste 34:34 The Impact of Microplastics on Health 37:48 Mindful Living: Small Changes for Big Impact 41:45 The Importance of Passion and Purpose in Business 43:49 Balancing Entrepreneurship and Family Life 49:00 Employee Engagement and Company Culture 52:28 Rapid Fire Insights and Personal Reflections Connect with Alex https://www.facebook.com/4oceanBracelets/ https://www.instagram.com/4ocean/ https://www.tiktok.com/@4ocean https://www.youtube.com/channel/UCCT_-OGW5IiUuuHwmuyUPYQ https://x.com/4ocean https://www.linkedin.com/company/4oceanpbc/posts/?feedView=all Find Alex on this website: 4ocean.com Connect with Cary! https://www.instagram.com/caryjack/ https://www.facebook.com/SirCaryJack https://www.linkedin.com/in/cary-jack-kendzior/ https://twitter.com/thehappyhustle https://www.youtube.com/channel/UCFDNsD59tLxv2JfEuSsNMOQ/featured Get a free copy of his new book, The Happy Hustle, 10 Alignments to Avoid Burnout & Achieve Blissful Balance https://www.thehappyhustle.com/book Sign up for The Journey: 10 Days To Become a Happy Hustler Online Course https://thehappyhustle.com/thejourney/ Apply to the Montana Mastermind Epic Camping Adventure https://thehappyhustle.com/mastermind/ “It’s time to Happy Hustle, a blissfully balanced life you love, full of passion, purpose, and positive impact!” Episode Sponsor: Magnesium Breakthrough from BiOptimizers https://bioptimizers.com/happy If you've been on a restricted diet lately or maybe even taken some meds to shed those pounds for the summer, I gotta warn ya—be careful! You might have unknowingly created a nutrient deficiency that could not only mess with your health but also jeopardize those weight loss goals. Did you know that over 75% of Americans are already deficient in magnesium? Yeah, it's wild! Magnesium is this powerhouse mineral that's involved in over 600 biological reactions in your body. It helps with everything from sleep to stress management to hormone balance—all key players in keeping your weight on track. And if you’re still on those meds, you might be dealing with some side effects like sleepless nights, digestive issues, or irritability, which can totally throw off your commitment to your goals. Whether you’re taking meds or not, setting up healthy habits is crucial to maintaining your weight over time. One of the best things you can do? Make sure you're getting all the magnesium your body needs. Don’t let a magnesium deficiency derail your progress! Give Magnesium Breakthrough by BIOptimizers a shot. Unlike other supplements, this one’s got all 7 forms of magnesium that your body can actually absorb, so you get the full spectrum of benefits. This approach will help you crush your goals and maintain a healthy weight while keeping your overall health in check. For an exclusive offer, head to bioptimizers.com/happy and use the promo code 'happy10' at checkout to save 10%. And if you subscribe, you’ll snag amazing discounts, free gifts, and a guaranteed monthly supply.