The Tools You Need to Run a Successful Influencer Marketing Campaign — Andy Cloyd | How Brands Can Start with Influencer Marketing, Why Micro-influencers are Replacing Celebrities, How to Align Incentives for Effective Influencer Partnerships (#345)

In this episode, we dive into the rapidly evolving influencer and creator economy.  Joining the conversation is Andy Cloyd, co-founder and CEO of Superfiliate.com, an influencer and affiliate platform built for online sellers, merchants and DTC brands.  Andy shares insights into how influencer marketing has transformed over the years, the rise of micro and niche influencers, and practical strategies for brands to partner effectively with creators to grow their business.  Topics discussed in this episode:  Why micro-influencers are replacing celebrities in brand partnerships How to align incentives for effective influencer partnerships What metrics matter beyond follower count for influencer selection Why long-term influencer deals lead to better results Why education is crucial in evolving influencer marketing How brands can start with influencer marketing immediately  Links & Resources Website: https://www.superfiliate.com/ Shopify App Store: https://apps.shopify.com/superfiliate  LinkedIn: https://www.linkedin.com/in/andycloyd/  Get access to more free resources by visiting the show notes at https://t.ly/gWMZ2  SPONSORS: Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/  Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/ Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify  Recommended Tools: Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes per week Our free newsletter is your shortcut to ecommerce success. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow on Apple Podcasts Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!