Now®️ - The Tech Supporting Small and Minority-Owned Businesses

Lara Hodgson is the CEO and co-founder of Now®️, a fintech startup enabling minority-owned small businesses to grow through its invoice payment solution that redefines how and when companies get paid. Lara also serves as an Entrepreneur in Residence at Harvard Business School and is an internationally recognized speaker, leading seminars on creativity, innovation, and access to capital.  Lara joins me on Tech Talks Daily to share lessons from the growing pains of starting her own small business with Stacey Abrams and their guide for entrepreneurs highlighted in their upcoming book, Level Up. In 2010, they created NowAccount because they were sick of waiting for their customers to pay. Initially, they celebrated when they landed a big contract, but weeks and weeks would pass and payment would still be outstanding. They needed working capital to continue business operations and their cash was tied up in their invoices. Everyone told them to get a line of credit or try factoring, and they thought, “Why should we have to borrow money or factor when we are the free bank to our customers? There had to be a better way!” I also learn more about her entrepreneurial journey as a female founder and startup story about how and why she co-founded Now®️. Finally, we discuss the ongoing effects of COVID-19 on small businesses and the importance of supporting small, minority-owned businesses.