The Surprising Comeback of Direct Mail & How AI Makes It Better

Wilson Zehr is an experienced technology entrepreneur and academic. As the Founder of Cendix (Zairmail), a company streamlining the process of sending physical mail for business development, Wilson brings a unique perspective to direct mail marketing in today's digital age. (While some might see it as outdated, it definitely still does work!) Throughout his career, he’s had the opportunity to launch a total of 6 tech startups and raise $60 million in venture capital, while maintaining a strong belief in the power of direct mail for customer engagement. What you will learn How direct mail is cutting through digital clutter and becoming a powerful tool in modern marketing. Why combining digital automation with physical mail can make marketing faster, easier, and more effective. How AI is being used to improve the speed, accuracy, and targeting of direct mail campaigns. Why AI still struggles to replicate human creativity and the emotional impact of storytelling. The biggest lessons from launching six startups, including how past actions shape future opportunities.