How to Market to Gen Z (The Ultimate Guide)- Srinjoy Das (#018)

In this ultimate guide, we"ll dive into the world of marketing to Gen Z, the most digitally savvy generation yet. As a business leader, entrepreneur, or marketer, it"s crucial to understand what makes this generation tick and how to engage with them effectively and successfully.  In this episode of the Super CMO Show, Srinjoy Das, a young marketing leader of par excellence, having hands-on experience at digital-first companies like Krafton, Tencent, and Airtel, reveals the future of marketing. From his civil engineering background at NIT Trichy to his finance-heavy education at IIM Calcutta, Srinjoy brings a unique analytical perspective to modern marketing.  He discusses why marketers must become fluent in finance to gain credibility with CEOs and CFOs, shares the science behind viral content creation, and explains how to engage Gen Z audiences authentically. The conversation covers everything from building content-first campaigns to understanding the metrics that matter in digital marketing, offering actionable insights for marketers navigating today’s competitive landscape. This conversation will serve as a master class for great learning, personal development and self-improvement, will act as an inspiration and motivation to any aspiring marketer, business leader, entrepreneur or founder, and to enhance their marketing skills and understanding to market to Gen Z. About Srinjoy Srinjoy Das is a marketing professional with extensive experience in digital-first companies including Krafton (PUBG Mobile), Tencent, and Airtel.  He has worked across gaming, entertainment, and telecom sectors, specialising in viral marketing, Gen Z engagement, and data-driven marketing strategies. At Krafton, he has led marketing campaigns that achieved record-breaking engagement and helped launch BGMI (Battlegrounds Mobile India) with the “India Ki Heartbeat” campaign. 5 Marketing Insights from Krafton"s Srinjoy Das: 💰 Speak Finance or Stay Irrelevant CMOs must know ROC & margins to get CEO buy-in. Finance-fluent marketers win budgets; brand-only thinkers get sidelined. 🎬 Entertainment > Advertising Nobody remembers Airbnb"s slogan, but viral content builds loyalty. Create stories, not ads. 🔄 Gen Z: Always Be Surprising Zero switching costs = constant innovation needed. One boring campaign and they"re gone forever. 🚀 Virality = Science, Not Luck Track shares over views. Master: 5-second hooks, high AVD, authentic insights. Views are bought; engagement is earned. 💬 Comments > Focus Groups 2-3 lakh monthly comments beat any traditional research. Real users give real insights—skip the glass walls. Timestamps 00:03:00 - 00:05:21 - From Civil Engineering to Marketing 00:05:21 - 00:08:48 - Why Choose Startups Over Traditional Companies? 00:08:48 - 00:15:31 - Why Finance Knowledge is Critical for Marketers 00:15:31 - 00:23:01 - Finance-First Marketing: Convincing CEOs with ROC & Margins 00:23:01 - 00:29:32 - Building Engagement Through Content & Context 00:29:32 - 00:34:19 - Does Content Marketing Work for Traditional Brands? 00:34:19 - 00:42:03 - Campaign Case Study: From Messaging to Entertainment 00:42:03 - 00:48:15 - Cracking the Gen Z Marketing Code 00:48:15 - 00:51:59 - Market Research in the Gaming Industry 00:51:59 - 01:00:51 - The Science Behind Viral Marketing 01:00:51 - 01:06:21 - The Future of Marketing Agencies 01:06:21 - 01:10:33 - Marketing Selected Links and Show Notes: https://www.contraminds.com Subscribe to our Weekly Newsletter: https://blog.contraminds.com Follow Us Twitter: https://twitter.com/contraminds Instagram: https://www.instagram.com/contraminds/ LinkedIn: https://www.linkedin.com/company/contraminds Facebook: https://www.facebook.com/contraminds