The Super CMO Show - Burzeen Bhathena (#017)

Why Universities Need To Be Marketable Brands Burzeen Bhathena reveals how universities market themselves like top consumer brands, balancing competition, regional awareness, and multi-stakeholder needs. He explains why even well-known institutions must invest heavily in digital, print, and outreach campaigns to attract quality students and faculty. From parents and students to corporates and influencers, every audience requires a unique message. 5-Point Summary ✅ Education is Big Business – Universities now market like FMCG brands to stay competitive. 🎯 Different Audiences, Different Messages – Parents, students & corporates all need tailored campaigns. 💻 Digital First, But Not Digital Only – Smart media mixes still include print, radio & outreach. 🤖 AI & EdTech Are Reshaping Learning – From AI-driven interviews to hybrid learning models. 🔄 Lifelong Learning = Lifelong Customers – Alumni and upskilling programs create lasting value. Timestamps 00:05:02:11  00:13:30:22   From FMCG to Education Marketing  00:13:30:23  00:17:35:21  How Big Is India’s Education Marketing Budget?   00:17:35:22  00:22:29:00  Do Colleges Need Marketing?   00:22:29:01  00:30:05:07  How Do You Market to Parents & Students?   00:30:05:08  00:32:10:02  Where Should Universities Spend Their Marketing Money?   00:32:10:03  00:36:22:02  How Do You Attract Rockstar Professors?   00:36:22:03  00:40:56:07  How to Make Corporates Prefer Your University?   00:40:56:08  00:45:48:07  Will EdTech Kill Traditional Universities?   00:45:48:08  00:51:48:23  What Marketing Tools Do Top Universities Use?   00:51:48:24  00:58:53:04  What Does a University Marketing Team Look Like?   00:58:53:05  01:03:03:17  Can Students Be Lifelong Customers?   01:03:03:18  01:04:26:14  What Does Success Really Mean in Education?   01:04:26:15  01:05:38:06  Best Advice for a 17-Year-Old Choosing a Career?   01:05:38:07  01:07:13:15  How Do Marketers Learn & Stay Ahead?   01:07:13:16  01:08:42:16  The Best Marketing Advice Burzeen Ever Got   #EducationMarketing, #UniversityBranding, #EdTechRevolution, #DigitalMarketing, #AIinEducation, #HigherEdMarketing, #StudentRecruitment, #FutureOfEducation, #LifelongLearning, #MarketingStrategy, #CampusLife, #EducationTrends, #CorporatePartnerships, #LearningEcosystem, #EducationInnovation This episode was made possible by the great folks at MovingWalls. Moving Walls provides a global Adtech platform built by Out-of-home advertising experts, automating the process of planning, buying, executing and measuring OOH campaigns, with a presence across four continents and seven markets. Moving Walls processes more than 10 billion data points and measures more than 100,000 media sites across the globe. In 2017, APAC CIO Outlook listed us as one of the “10 Most Promising Digital Technology Solutions Providers”.  Visit https://www.movingwalls.com to learn more. Selected Links and Show Notes: https://www.contraminds.com Subscribe to our Weekly Newsletter: https://blog.contraminds.com Follow Us Twitter: https://twitter.com/contraminds Instagram: https://www.instagram.com/contraminds/ LinkedIn: https://www.linkedin.com/company/contraminds Facebook: https://www.facebook.com/contraminds