The Super CMO Show - Amita Mehra (#012)

Amita Mehra on Mastering Data-Driven Marketing with Google Google's AI Revolution in Digital Marketing: Insights from Amita Mehra In this exclusive episode of The Super CMO Show, we dive deep into the cutting-edge world of AI-powered digital marketing with Amita Mehra, Head of Agency Business at Google. With over two decades of experience in the industry, Amita shares invaluable insights on how artificial intelligence is reshaping the marketing landscape and empowering brands to achieve unprecedented success. Transforming Campaigns with Data-Driven Strategies and First-Party Data Discover how Google's advanced AI tools are revolutionizing campaign optimization and learn the importance of building a robust first-party data infrastructure. Amita Mehra reveals key strategies for marketers to thrive in the AI era, including the shift towards integrated planning across channels and the evolution of media agencies from idea generators to solution facilitators. This episode is a must-listen for marketers looking to future-proof their careers and harness the full potential of AI-driven marketing. Click here for show notes. Watch full video episodes on YouTube Connect with Amita on LinkedIN Connect with Swami on LinkedIN About The Guest Amita Mehra, Head of Agency Business at Google, is a seasoned expert in the digital advertising landscape with over 20 years of industry experience. For the past 15 years, she has been at the forefront of Google's digital advertising initiatives across the APAC region, leveraging her expertise in campaign management, business analysis, and project operations to drive innovation and success. As a Business Process Improvement professional with a keen analytical mind, Amita excels in creating end-to-end sales processes and fostering global collaboration. Her leadership at Google continues to shape the future of digital marketing, guiding agencies and clients through the complexities of AI-driven strategies, data analytics, and integrated planning to achieve unprecedented marketing success in the digital age. Timestamps 00:03:31 - 00:06:22  How does Google support media agencies? 00:06:22 - 00:11:30  Why is marketing experimentation crucial? 00:11:30 - 00:17:31  How to develop a data-driven mindset? 00:17:31 - 00:20:52  What changes does AI bring to marketing? 00:20:52 - 00:24:26  How to build first-party data infrastructure? 00:24:26 - 00:29:28  Main challenges in first-party data adoption? 00:29:28 - 00:35:23  How to optimize campaigns with Google's AI tools? 00:35:23 - 00:38:30  How are media agency roles evolving? 00:38:30 - 00:44:43  What new skills do marketers need in the AI era? 00:44:43 - 00:49:22  Benefits of integrated marketing planning? 00:49:22 - 00:51:55  Example of successful AI-powered marketing? 00:51:55 - 00:52:49  Top three future skills for digital marketers? 00:52:49 - 00:53:28  Advice for university marketing students? 00:53:28 - 00:54:26  Most valuable career advice you've received? 00:54:26 - 00:56:18  Where to learn about AI-driven marketing? 00:56:18 - 00:57:10  Google's resources for marketing creativity? This episode was made possible by the great folks at MovingWalls. Moving Walls provides a global Adtech platform built by Out-of-home advertising experts, automating the process of planning, buying, executing and measuring OOH campaigns, with a presence across four continents and seven markets. Moving Walls processes more than 10 billion data points and measures more than 100,000 media sites across the globe. In 2017, APAC CIO Outlook listed us as one of the “10 Most Promising Digital Technology Solutions Providers”. Moving Walls is also a Tie50 winner, a listing of 50 most enterprising startups globally. Visit www.movingwalls.com to learn more.