The Story of UGG | Brian Smith

Brian Smith, the founder of UGG, the world-renowned fashion brand known for their iconic boots. In this episode, Brian shares the journey of UGG’s humble beginnings in Australia to its worldwide success. He shares how UGG initially faced struggles with growth until he discovered how to more effectively market to his target audience. Listen in as Brian shares his story!   Timestamps: 02:56 The Origin Story of UGG 14:36 Breakthrough in Marketing 20:39 The Power of Meditation 28:58 Reflections on Success 32:30 Top 5% and Bottom 5% Moments 36:07 Marketing Breakthroughs and Celebrity Endorsements 41:36 Success Beyond Business 47:49 Navigating the Changing Business Landscape 50:07 Habits for Success 55:19 Final Words   Links: Brian’s Website: https://briansmithspeaker.com/ UGG: https://www.ugg.com/