The Story is The Experience

"It’s not just about the ride. It’s the story, the operations, the people in blue shirts picking up trash. That’s the magic." Jason Surrell returns to flip the script and ask me three questions. Our conversation pulled back the curtain on why themed entertainment has captured my curiosity and professional heart. We also talk about my favorite attraction, Flights of Passage. The storytelling embedded in Pandora is a masterclass in immersive design. Jason also got me to talk about Magic Press, the publishing imprint I run through Morgan James. We’ve got exciting projects ahead, including one I’ve long promised: my own book.  Behind every attraction or book is a story. In fact, sometimes that story is the experience itself. Read my blog for more from this episode.  Notable Moments: [00:00] Jason Surrell returns for Three Questions [00:01:13] How Jody got into themed entertainment [00:02:41] Favorite attraction thanks to its immersive design [00:07:42] The vision and future of Magic Press [00:10:09] Progress (or not) on Jody’s own book [00:12:40] Jason’s upcoming books and collaborations Connect with Jason LinkedIn - Jason Surrell The Haunted Mansion Book Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry