The Story Behind the $3.2B Acquisition of Segment - from the Co-Founder's & CFO's Perspective

To celebrate the 100th episode of Startup Success, we have two exceptional guests: Peter Reinhardt, CEO and co-founder of Charm Industrial (and the former co-founder/CEO of Segment), and Jeff Burkland, CEO and founder of Burkland. Peter and Jeff take us behind the scenes of Segment, the hugely successful startup that was acquired by Twilio for $3.2 billion in 2020. They recount their time working together at Segment, where Jeff came on board early as the fractional CFO. Jeff and Peter candidly discuss:How Peter overcame the early stage challenges that almost ended SegmentThe struggle to find product-market fitJeff’s take on what makes a great fundraising pitch (and why Peter is a natural)The pricing model that was a game-changer for SegmentFinally, Peter touches on his latest venture Charm Industrial, a carbon removal technology startup that raised  $100 million last year and has a long list of renowned US companies as customers.  Tune in for practical advice, insightful stories, and real-world lessons learned from their startup experiences. Whether you're in the early stages of your startup or looking to scale, this episode is packed with valuable takeaways! ---- Stay connected with our host, Kate Adams, here on LinkedIn!