The Stoplight Strategy - How to Identify and Retain At Risk Members

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members Most membership owners focus on who cancels, but the real opportunity is tracking who is at risk before they cancel. By the time a member officially cancels, it’s already too late. The Stoplight Strategy helps you categorize members based on their engagement levels so you can take action before they churn. In this episode, I’ll walk you through:What the Stoplight Strategy is and how it helps reduce churnThe three categories of members and how to recognize themHow to integrate this into your Member Journey Map to create a reactivation strategyWhy personalization at scale is critical for retention If you want to move from reactive to proactive retention strategies, this episode is for you. Additional Resources: Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com Listen on the go? Subscribe to the podcast for more membership retention strategies: Apple, or Spotify Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue! Learn how to work with Shana: https://www.shanalynn.com/ Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate Connect with Shana: https://www.instagram.com/shanaspeaks Watch on YouTube :https://www.youtube.com/@communitycultivated