The Solo Marketer’s Guide to Full-Stack B2B Marketing with Sara Lattanzio

#268 Solo Marketing | In this episode, Matt is joined by Sara Lattanzio, Head of Marketing at Stryber, a venture-building consultancy that helps corporates launch new startups. Sara runs the entire marketing function solo, from strategy and content to outbound and brand, and has built a powerful personal brand along the way with 40,000+ LinkedIn followers and partnerships with tools like Semrush. Matt and Sara cover:What it really looks like to run full-stack B2B marketing without a teamHow to scale content and campaigns using AI (while keeping your voice)Why outbound should roll up to marketing and how to build campaigns that aren’t ignored You’ll leave this episode with practical ideas for scaling content, running smarter outbound, and staying strategic, no matter your team size. Timestamps (00:00) - – Intro and Sara’s role at Stryber (03:59) - – What full-stack marketing looks like for a solo marketer (05:49) - – Why generalist marketers are thriving right now (08:19) - – Using AI to speed up execution (without losing strategy) (10:09) - – How Sara manages freelancers and internal resources (12:24) - – Taking ownership of outbound as a marketer (14:39) - – Why cold outreach is failing and what works better (17:19) - – How she uses AI to write, edit, and shape short-form content (19:39) - – Voice note workflows and turning them into posts (21:39) - – Strategic planning and vertical-based positioning (27:18) - – The future of content marketing and newsletter cadence (31:13) - – Why people connect with creators more than brands (33:55) - – How Sara built a trusted, high-engagement personal brand (39:28) - – Turning sponsored content into actual demand (45:43) - – Final advice for solo marketers and closing thoughts Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today’s episode is brought to you by Walnut. Why are we spending all this time on marketing… just to push buyers to a “Request a Demo” button? Even if they’re interested, no one wants to click that. No one wants to “talk to sales.” They just want to try the product for themselves! Good news: now they can - with Walnut. Walnut is the interactive demo platform for marketers who are done hiding their product and want to put it front and center. You can build guided, self-serve demos in minutes. No engineers. No developers. No waiting. Embed them on your site. Drop them in emails. Let buyers explore your product on their terms - at any stage of the funnel. And the best part? You get the data. See what features prospects are engaging with, where they drop off, and what’s actually driving pipeline. 500+ companies use Walnut - including Adobe and NetApp. Their teams save 400+ hours a year building demos… and have prevented over 1.5 million minutes of bad ones. So if you want to drive more leads, shorten sales cycles, and actually show your product, go check out Walnut.io (and tell their team you heard about it on the Exit Five podcast!).