The Simple Shift That Turns Struggling Companies Into Market Leaders with Laura Patterson

Have you ever wondered what it actually takes for a company to put customers at the heart of everything they do, beyond just catchy slogans? Today, we’re tackling why so many businesses struggle to be truly customer-centric, even when they know it’s the key to lasting growth. First, there’s the challenge of breaking old habits and getting teams out of their sales-driven comfort zones. Next, it’s aligning everyone—from marketing to customer service—so that every part of the company supports the buyer’s journey. And of course, figuring out how to measure success in ways that matter beyond hitting revenue targets. Joining us is Laura Patterson, founder of Vision Edge Marketing and an expert in data-driven growth. With over twenty years helping companies worldwide, Laura brings actionable strategies to bridge silos and focus teams on meaningful, customer-first outcomes. In this episode, you’ll learn how to shift your company’s mindset, get your team on board, and use data to drive real, sustainable results. Grab Laura's Free Resources Here: https://visionedgemarketing.com/resources/ -------------- DISCLAIMER: This podcast is sponsored by AskYvi.com. Some links are affiliate links which means if you buy something we'll receive a small commission. -------------- 🌟 Meet Laura Patterson Website: https://visionedgemarketing.com/ LinkedIn: https://www.linkedin.com/in/laurapattersonvem/ YouTube: https://www.youtube.com/@VisionEdgeMarketing Facebook: https://www.facebook.com/marketingtransformation -------------- 🌟Connect with Yvi https://instagram.com/askyvi https://www.facebook.com/AskYvi/ -------------- 🏆 Highlights 🏆 00:00 | Introduction 03:00 | Why Customer Centricity Drives Real Growth 09:04 | Connecting Customer Goals with Metrics 12:27 | Aligning Teams Around Customer Outcomes 17:56 | The Marketing Metrics That Truly Matter 20:48 | Building a Logic and Data Chain 23:14 | Planning with the End in Mind 26:01 | Why Better Questions Lead to Better Results 28:02 | Tactics vs Strategy: The Big Mistake 30:49 | Examples of Real Marketing Strategies -------------- powered by ecamm: https://askyvi.tips/ecamm and Transistor.fm :  https://askyvi.tips/transistorfm -------------- Subscribe on YouTube: https://www.youtube.com/@SheIsALeader Subscribe to Podcast: https://askyvi.tips/podcast Apply to be a guest: https://askyvi.tips/pod-SIAL Proud member of the podmatch network