The Business Case Against Digital Pollution with Ethan Beute

Ethan Beute is a Wall Street Journal Bestselling author of Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience (2019) and his most recent book Human-Centered Communication: A Business Case Against Digital Pollution (2021). He is the Chief Evangelist at BombBomb, a human-centered communication platform helping sales teams build relationships through email, text, and social media. Ethan is also the host of The Customer Experience Podcast, helping revenue leaders create alignment, intention, and holism across their organizations to create and deliver a better customer experience. Join us as we discuss the main topics of Ethan’s most recent book, diving into the different types of digital pollution, the importance of adding value in every interaction with a client or prospect, and the buyer’s assessment of the seller’s intent during the decision-making process. Highlights What to expect from the In The Funnel Sales Workshop Who is Ethan Beute What his professional journey is all about What digital pollution is The three forms of digital pollution Why mixing a video to your message is easier to relay your message than sending a text How humans make decisions based on intent Does blasting the leads in your funnel work? How you can add value to your target audience How to get in touch with Ethan and learn more about BombBomb Episode Resources Connect with Mark Cox https://www.inthefunnel.com/ https://ca.linkedin.com/in/markandrewcox https://www.facebook.com/inthefunnel markcox@inthefunnel.com Connect with Ethan Beute Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience Human-Centered Communication: A Business Case Against Digital Pollution The Customer Experience Podcast https://bombbomb.com/ https://www.linkedin.com/in/ethanbeute/ https://twitter.com/ethanbeute https://www.instagram.com/ethanbeute ethan@bombbomb.com