The Secret to Turning One - Time Buyers into Lifelong Customers in Ecommerce with Thomas Lalas

Podcast Episode 234 of the Make Each Click Count Podcast features Thomas Lalas, a fractional CMO who collaborates with various e-commerce brands, including several nine-figure powerhouses, helping them achieve sustainable growth through retention and referral marketing. Andy and Thomas engage in a thought-provoking discussion about how to transform one-time buyers into lifelong customers. Discover the importance of retention marketing, understand customers' objections, and learn the strategies to enhance customer loyalty—all without relying heavily on discounts. Whether you're a seasoned business owner or a novice in the e-commerce realm, this episode is packed with actionable insights you won't want to miss. Join us and unlock the secrets to turning your customers into lifetime advocates. Learn more: Website LinkedIn ABOUT THE HOST: Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021. New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.