The Secret to Social Commerce Success: AI Advantages, Community & The Creator Economy in 2024

Social Commerce is more than the biggest trend in Brand Advocacy marketing for 2024. It is a dynamic force, reshaping the landscape of business as we know it. Socializing and shopping have become near-seamlessly integrated. With 4.5 billion social media users globally, Social Commerce is expanding at 3x the speed of traditional eCommerce; set to reach an industry valuation of $1.2 trillion by 2025 (Statista).  The way people shop has evolved, extending Social Commerce beyond the realm of social media purchases to a channel of community-driven commerce. This is largely fueled by the creator economy, where creators of sizes smaller than you’d expect have become pivotal in shaping purchasing decisions. These creators act as a proxy for your customers' trust, feeling more like dependable friends than traditional ‘influencers’. For this episode of Building Brand Advocacy, Paul and Verity delve into the strategies they predict will be the most powerful drivers of Social Commerce in 2024. To help activate your brand community in the year ahead, you’ll hear how to build meaningful and fully individualized relationships, tips for utilizing AI to enhance and automate moments of connection, and why your data should quickly be moving from purchasing-led to personally-led.  To making the omnichannel shopping experience more dynamic, all while wrestling with the rise in consumer debt, there are three channels a brand can’t ignore. Viewing creators as their customers’ new shopping guides, enabling strong word-of-mouth marketing, and starting to utilize employee Advocacy. The brands that stand out, and will survive the Social Commerce boom, are the ones who put the work in. Move beyond community building, and pour value into the people behind your profits to win. Rate & review Building Brand Advocacy:Apple PodcastsSpotify Connect with Paul & Verity:Paul’s LinkedInVerity’s LinkedInVerity’s Instagram To hear more on the Social Commerce Summit: London, our first experience taking the podcast you know and love live, head to 22:30. If you are a fashion or beauty marketer for the biggest brands in the UK, apply for your place at the Summit. Use the code PODCAST100 to get your ticket for free… http://tinyurl.com/social-com-summit-application  When: January 31st, 10am to 5pm Where: The Soho Hotel Learn more: http://tinyurl.com/social-commerce-summit-london  Look forward to seeing you there! Hosted on Acast. See acast.com/privacy for more information.