The Secret to Selling High-Ticket Services to Decision Makers [Episode 198]

Most salespeople lose the deal before they even make the pitch—because they’re talking to the wrong person. In this solo episode of the CEO Sales Strategies Podcast, Doug C. Brown reveals why even skilled professionals struggle to close high-ticket deals—and how to shift your strategy to avoid the most common (and costly) mistakes. You’ll learn how to identify your true decision maker, sell with emotional intelligence, and align your message to what buyers actually value—so you stop pushing and start closing. Whether you're a founder, sales leader, or high-ticket closer, this episode will sharpen how you qualify, listen, and lead. In this episode, you’ll discover: ✅ Why most sales conversations fail before they begin ✅ How to identify and speak to the apex decision maker ✅ The hidden emotional risks that cause buyers to stall ✅ How to shift your pitch from logic to personal ROI ✅ What high-trust selling looks like in high-stakes conversations 🎧 Listen to the audio version: https://ceosalesstrategies.com/selling-high-ticket-services-to-decision-makers 📈 Learn more: https://ceosalesstrategies.com 📩 Contact Doug: youmatter@ceosalesstrategies.com