The Science of Cool: Cat Holt on Crafting Brand Identity in a Data-Driven World

This podcast features a conversation between host Minter Dial and guest Cat Holt, founder and CEO of Coologee. They discuss the importance of branding in today's business landscape, exploring how it impacts company performance, employee engagement, and customer relationships. Cat shares insights from her experience in the insurance industry, particularly her work at Progressive. The discussion touches on the challenges of integrating brand strategy into data-driven organisations and the role of AI in marketing and branding. Key points: 1. Brand is crucial for companies to outperform competitors and create meaningful connections with customers. 2. The importance of maintaining humanity and intuition in branding decisions, even as data and AI play increasingly significant roles.