Matthew Pollard | Rapidly Grow Your Sales Through An Effective Message & A Powerful Sales Script

How To Rapidly Grow Your Sales Through An Effective Message & A Powerful Sales Script   A message and a powerful sales script are important to rapidly grow your business. These strategies can take your sales game from zero to hero.  Matthew Pollard was a customer before he became a game-changer and a rapid growth expert. He was 21 when he met the most unbelievable salesperson he’d ever met. The man was part of the Wine Selector’s club. Matthew grew up in a relatively poor neighborhood so beer, straight vodka or bourbon had been his drink of choice. He wasn’t a wine person but the salesman’s script was so good he bought it.  Matt signed up for a club membership and collected wine for 7-8 months before he moved houses. He started drinking wine and has become a huge fan.   When Matthew told this salesman he’d purchased the wine because of the sales pitch, he was told the secret was to tell the same story every time.  What made it so effective was that because he knew the script so well, he could guarantee a great performance consistently, and was developing better versions of his story each time.    That resonated with Matthew. The idea of a sales script was something new for him and he wanted to work on it.    What is script sales? A sales script can initially sound robotic and monotone. It’s similar to an actor who is reading a script for the first time.  In that first run, there’s no guarantee that it’s going to sound great. What will develop the performance is practice. It’s practice that will give life to the scripted words.    Actors can embody their characters so well because they run their lines repeatedly. The same is true in sales. When you’re able to connect with your customer from a script, then you know you’ve practiced enough to make the script a natural part of your pitch.    Practice and more practice    Practice a sales script until it  becomes who you are. Tell the jokes and stories repeatedly, watch what works and doesn’t work, and continue to hone the storytelling until you are getting positive reactions in the places you want your client to react. The story could be as simple as how you met your spouse to how you tried and failed to climb Mount Everest. You will get better about crafting your joke or story so it’s more engaging. It’s going to take time before you get comfortable but once it does, your sales script will be so effective.    Famous Australian comedian, Jim Owen, does stand up comedy and his shtick is to riff on topics people want him to talk about or he’ll find random objects in the room.  He finds humor in all of it. He admits that it’s a huge amount of work for a comedian to come across as original and authentic in the moment. He also adds that part of what he does is scripted and then he practices and rehearses the script until it makes people laugh. How he prepares is to make sure he thinks of all the variables in the room so he can be ready for any eventuality.   The key to sales scripting  As comedians practice to hone their craft, so should salespeople sharpen their scripts.   There are generally four or five problems when you’re selling a specific product or service. If you’re good at creating a unified message, finding a niche of clients to target, and you’re able to sell, then you have most of the problems solved.  The only thing that should vary is how you respond to the problems and questions that come up. Your answer should highlight the benefits that fit their special needs.    Salespeople  want to get really good about differentiating their products and services from their competition and they need to know the profile of their ideal customer. They need to know what their sales goals.    Steps to looking for the right customers  You never want to pick a market that your competencies...