The Retail Round-Up - Amazon Tightens Up, Walmart Catches Up, and a Post-Posts World - Episode 400

🎙️News Review with Armin Alispahic and Ross Walker DESCRIPTION Welcome to another edition of The Retail Round-Up: your monthly recap of the biggest headlines and developments in the retail world. Prime Day may be breathing down our necks, but that’s not stopping Armin Alispahic and Ross Walker from jumping in to help us unpack a wave of industry news, from monumental partnerships to the biggest retailer developments you’ll want to keep an eye on. Let’s get into it.    If you serve ads 10 times on one DSP and 20 times on another DSP, that’s already 30 exposures. It’s way too much. But now you can cap it all in one place, and that’s incredibly helpful. Ross Walker   KEY TAKEAWAYS In this episode, Jordan, Ross, and Armin discuss: Deprecation of Amazon Posts: Insights on Amazon dropping its social media-inspired Posts feature. Amazon’s Big Partnerships: Deep dive into Amazon’s new collaborations with Roku and Disney, what this means for DSP buyers, premium ad inventory, and holistic audience measurement. Operational Updates at Amazon: Stricter Seller Fulfilled Prime (SFP) requirements: New limits, minimum order volumes, and tighter appeal windows. Return rate badging tightening for vendors: Financial implications for frequently returned items and changes in how returns are processed. Introduction of the “Final Sale” badge on apparel, and what that means for consumer experience and liquidation. Walmart Retail Media Upgrades: Launch of negative keyword targeting for sponsored products and officially allowing competitor keyword conquesting. Discussion on new measurement items and how these tools help brands get better data and incrementality on Walmart Connect. Walmart Marketplace Fulfillment Update: Walmart now allows sellers to use Amazon’s Multichannel Fulfillment (MCF) to fulfill Walmart orders, a major change to how sellers can test and scale on both platforms.