The Rest Is...The Vanity Fair Hit Piece

This week on The Rest Is PR, the spotlight turns to Washington, media power, and the risks of believing your own access. In this episode: • Susie Wiles’ high-profile Vanity Fair profile, based on 11 on-the-record interviews with journalist Chris Whipple • Why Wiles branded the piece a 'disingenuously framed hit piece' on Trump and his staff • Whipple’s defence of the reporting and his public praise of Wiles • The PR miscalculation behind expecting favourable coverage from pieces like this one in Vanity Fair • How a close relationship between source and reporter can be both a positive and a negative from a PR perspective • Wiles' comments on the likes of JD Vance, Elon Musk and Pam Bondi • Lessons for political operators on message discipline, media realism, and managing elite access For more expert PR insight, subscribe and join us every week on The Rest Is PR. 0:00 Susie Wiles & Vanity Fair 3:08 Was This A Fair Interview? 8:18 Was Wiles’ Response Surprising? 11:23 What Would Wiles Have Said To Her Team? 15:21 How CEOs Communicate With Journalists 21:19 Internal vs. External Communications 22:35 The Vanity Fair ‘Junkyard Dogs’ Photographs 30:50 Key Takeaways 31:47 Your Comments ------------------------------------------------------------------------------------------------------------------------ ✅ Subscribe: @TheRestIsPR ------------------------------------------------------------------------------------------------------------------------ 🎙️ Listen: https://shows.acast.com/the-rest-is-pr ------------------------------------------------------------------------------------------------------------------------ 📱 Follow Us: Instagram: / @therestispr TikTok: / @therestispr LinkedIn: / www.linkedin.com/company/the-rest-is-pr/ Reddit: / u/TheRestIsPR Substack: / https://substack.com/@therestispr ------------------------------------------------------------------------------------------------------------------------ #TheRestIsPR #PublicRelations #PoliticalPR #MediaStrategy #VanityFair #SusieWiles #TrumpAdministration #ReputationManagement #CrisisComms #PRAnalysis #PowerAndPerception #MediaLiteracy #CommunicationsStrategy Hosted on Acast. See acast.com/privacy for more information.