The Rest Is...The Gamelight Effect - Ad Tech & Rewarded Marketing (With Günay Aliyeva)

This week, Jacki and Lyle are joined by the brilliant Günay Aliyeva. Günay is the co-founder of Gamelight, the largest Rewarded Marketing Platform for Mobile Games, with over 10 years of experience in mobile gaming and ad-tech. She has also previously worked in multiple mobile app, game and ad-tech companies across Germany, andI it’s safe to say she knows stuff when it comes to the app economy, mobile marketing and AI! Günay is passionate about tech innovations, and Gamelight has disrupted the mobile marketing industry with a revolutionary AI algorithm. In a very enlightening and interesting episode, Günay discusses her career journey so far, how she came to found the exceptional Gamelight, and the unique functionality of its dashboard and app. Jacki asks Günay about how crucial it has been to maintain her vision and values when it comes to the PR of the company, and Günay herself explains the importance of the product when it comes to growing the company's reputation. Lyle outlines his belief that the product and the company's reputation go hand-in-hand, while Jacki discusses what Günay has planned for her own personal profile. Günay explains how Gamelight has ascended to the same pantheon as the likes of Google and Meta, whilst also outlining how her team's efficiency when it comes to A/B testing and conducting other data analysis is what sets Gamelight out from the abundance of other likeminded platforms looking to emulate its success. All this before we are even able to get into the fact that Günay can speak 5 languages, is learning a 6th, and what inspired her move to Hamburg in Germany for work! Artwork & music by Lyle Fulton Get in touch via lylefulton@hotmail.com More information at www.therestispr.com Follow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.