The Rest Is...Kisscam Chaos to Gwyneth Paltrow: The PR Comeback of the Year?

Gwyneth Paltrow, the Kisscam Scandal, and a PR Plot Twist No One Saw Coming… 🎤✨ This week on The Rest Is PR, Jacki and Lyle dive into one of the most surprising crisis comebacks of the year — and it stars none other than Gwyneth Paltrow. Following the Coldplay Kisscam viral scandal that led to CEO Andy Byron’s resignation, tech company Astronomer has pulled off a jaw-dropping pivot: they hired Gwyneth Paltrow as a temporary crisis PR manager to front their brand recovery. 🧠 Is this bold, bizarre move a stroke of PR genius? Or a risk that could’ve gone very wrong? In this episode, we unpack:🎯 Why humour is a dangerous tool in crisis PR — and why this campaign somehow worked🎲 How luck may have saved Astronomer from a second PR disaster🧐 Lyle’s theory: Is Chris Martin, Coldplay frontman (and Paltrow’s ex), the next move?⚖️ Could Andy Byron now sue Coldplay for invasion of privacy? 💬 Jacki and Lyle also reflect on the real cost of viral campaigns: someone’s reputation, career — and the human impact at the centre of every scandal. If you love PR breakdowns, celeb drama, and deep dives into how brands spin their stories, this one’s for you. 🎧 Hit follow to catch new episodes every week. The Rest Is PR – Where Pop Culture Meets PR. Hosted on Acast. See acast.com/privacy for more information.