The Psychology of Retention: Why Progress Matters in Your Membership

01 Apr 2025 • 6 min • EN
6 min
00:00
06:51
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https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members https://www.streamlinedstorysystem.com/ - Unlock the hidden customer success stories in your business so you can get more customers and keep them longer. Watch on YouTube :https://www.youtube.com/@communitycultivated Are your members leaving your program despite loving your content? The real issue isn’t your program—it’s their progress. When members don’t see results, they lose motivation and quit, impacting your retention, revenue, and growth. That’s why Shana developed the psychology-backed Progress Wheel framework. It’s designed to keep your members motivated, help them make steady progress, and ensure they stay engaged for the long haul—all while driving better retention and results. In this guide, Shana will reveal why progress, not just engagement, is the key to membership success and break down the psychology behind every step of the Progress Wheel. Key Takeaways: Intro (00:00) What is a Progress Wheel according to Shana? (01:45) Five key steps in the Progress Wheel (01:56) Episode wrap-up (06:44) Additional Resources: The Membership Retention Roadmap: https://www.retainguide.com/ Streamlined Story System: https://www.streamlinedstorysystem.com/ Watch on YouTube :https://www.youtube.com/@communitycultivated Learn how to work with Shana: https://www.shanalynn.com/ FREE 7-minute Community Training: https://connect.communitycultivated.com/training FREE Community Creators Hub: https://connect.communitycultivated.com/hub Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate Connect with Shana: https://www.instagram.com/shanaspeaks Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams. Be sure to follow the podcast, so you never miss an episode!

From "Community Creators with Shana Lynn"

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