The Power of Small Actions w\ Masami Sato

Big change starts with small actions. When we act with purpose and kindness every day, we create ripples that can change the world. In this inspiring episode of Reflect Forward, I sit down with Masami Sato, the visionary Founder and CEO of B1G1, an organization transforming businesses into powerful forces for good. Masami shares her incredible journey from growing up in Japan, feeling disconnected, to becoming a global entrepreneur committed to creating win-win connections and impact across the world. She explains the philosophy behind B1G1, where everyday business transactions lead to meaningful, high-impact projects—like providing life-saving water or planting trees with every purchase. Masami’s vision is simple yet profound: small, consistent actions can create massive ripple effects of kindness and change. Masami shares why she believes the power of small actions and why “thinking big” should always be paired with “acting small” to truly transform the world. She illustrates this beautifully by sharing the example of Miren, a swim school owner who links every swim lesson to providing access to clean water for children worldwide. We also explore the importance of kindness in business, the role of long-term thinking, and how family values can inspire sustainable leadership. Masami challenges traditional business models, emphasizing that real success is about positively impacting lives, not just maximizing profits. This episode is a must-listen for anyone looking to redefine success, cultivate a purpose-driven organization, and lead with kindness and impact. Masami’s wisdom and insights will leave you inspired to take small actions that make a big difference. Key Takeaways: 1. The Power of Small Actions: Small, consistent actions lead to big change and can transform businesses into forces for good. 2. Kindness as a Business Strategy: Micro acts of kindness create powerful ripple effects, influencing company culture and community impact. 3. Long-Term Thinking and Family Values: Sustainable leadership is built on long-term vision, community investment, and treating employees like family. 4. Business for Impact: Linking everyday business transactions to meaningful global projects empowers organizations to make a difference daily. 5. Life as a Game: Adopting a playful perspective towards life and business allows for joy, growth, and meaningful contributions. Call to Action: If this episode inspired you to think differently about leadership and impact, please share it with others who could benefit from Masami’s insights. How to find Masami: Website: https://b1g1.com https://b1g1.org LinkedIn: https://www.linkedin.com/in/masamisato/ Free Book download: https://b1g1.com/giving-business Don’t forget to subscribe to Reflect Forward on your favorite podcast platform or YouTube. Visit my website, kerrysiggins.com, to explore my book, The Ownership Mindset, and get more leadership resources. Let’s connect on LinkedIn, Instagram, or TikTok! Find Reflect Forward on YouTube: https://www.youtube.com/@kerrysiggins-reflectforward Find out more about my book here: https://kerrysiggins.com/the-ownership-mindset/ Connect with me on LinkedIn: https://www.linkedin.com/in/kerry-siggins/ Please order my book, The Ownership Mindset, on Amazon or Barnes and Noble Follow me on Instagram or LinkedIn. Subscribe to my podcast Reflect Forward on iTunes Or check out my new YouTube Channel, where you can watch full-length episodes of Advice From a CEO! And if you are looking for a keynote speaker or a podcast guest, click here to book a meeting with me to discuss what you are looking for!