The Power of Knowing the Right People with Hunter Hensley

Can a single relationship reshape your business, your faith, and your future all at once?   In this episode, Hunter Hensley, co-founder of Simple Check and Free Life Funding, to explore how one introduction can set off a series of life-changing events. Hunter’s story begins in the world of blue-collar work and ends with building a fintech product that's transforming the coaching and dental industries. Along the way, he shares how a single connection led to meeting his wife, rekindling his faith, and creating a company that helps businesses filter for financially qualified leads with a soft credit check. Through it all, Hunter highlights the significance of relationships, from his business partner to his father—and how these ties have shaped everything.     [00:01 – 05:20] Paint Brushes to Purpose The importance of recognizing hidden opportunity in unexpected places How a Facebook ad rerouted Hunter’s entire career path Why being open to new skills can fast-track major career pivots   [05:21 - 10:30] From Sales Rep to Partner The significance of mentorship and working closely with experienced leaders Investing long hours in a startup laid the foundation for long-term equity Why alignment in vision and trust can lead to unexpected partnerships   [10:31 - 15:44] Solving a $100K Problem with Simple Check How understanding the gap in dental financing led to product development The importance of using data to reduce friction in the sales process Why soft credit checks improve customer experience and practice revenue   [15:45 - 20:00] The Impact of Data-Driven Sales Strategy How integrating credit data into CRMs increased sales close rates Why unqualified leads drain resources—and how to filter them out The significance of using backend data to optimize ad performance   [20:01 - 24:51] The Relationship That Changed Everything How Hunter's business partner led him to faith, a spouse, and stability The need to acknowledge the unseen impact of relational investments What it means to build a life, not just a company, on strong connections     Connect with Hunter:   Website: https://simplecheck.com   LinkedIn: https://www.linkedin.com/in/hunter-hensley-172abb20b   Facebook: https://www.facebook.com/hunter.hensley.10       Key Quotes:   “It’s more about who you know at this point than what you know.” - Hunter Hensley   “We lost our lender overnight—that was 70% of our revenue gone. Relationships gave us a path forward.” - Hunter Hensley       Thanks for tuning in!   If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!    Find me on the following streaming platforms:   Apple Spotify Google Podcasts IHeart Radio Stitcher